UX Case Study
Art Event Discovery App
Finding and trusting the art happening around you, made faster and clearer.
- Product Design · A.R Krishna
- UX / UI Design
- Mobile
The product
Discovery, from first tap to ticket.
Browse, save, and get to the event in one continuous flow, with no dead ends.
- Event discovery and search
- Verified event details
- Booking and tickets
Introduction
This project focuses on improving how you find and trust local art events. The work covers research, structure, and experience design. The goal stays simple: help you discover relevant art events faster, reduce confusion, and build trust.
Overview
Problem statement
Art events live across social media, flyers, and private groups. Information stays scattered, details stay incomplete, and trust stays low. You miss events, or attend ones that fail expectations.
Solution statement
The solution focused on personalized onboarding, location based discovery, verified event details, and a simplified booking flow. Clear information architecture and community reviews improved trust, reduced search time, and helped users discover and attend relevant art events with confidence.
Design Process
The design process moved through multiple stages that progressed in parallel, with research, ideation, and testing evolving together instead of following a strict linear sequence.
Stage 01
Empathize
- Surveys and Feedback Collection
- Empathy Mapping
- Identify User Goals and Motivations
- Understand Pain Points and Frustrations
Stage 02
Research / Analysis
- User Research
- User Persona
- Competitive Analysis
- Information Architecture
- Functional Analysis
Stage 03
Ideation
- User Flow
- Low-Fidelity Wireframes
- Interactive Wireframes
Stage 04
Design
- Visual Concept
- Design System
- Icon Design
Stage 05
Testing
- Specification
- Interactive Prototype
- User Testing
- Iterations of Edits
Weekly Timeline
The project followed a structured weekly plan, moving from research and empathy to final handoff. Each week focused on validating decisions before progressing, keeping the solution aligned with user needs and project goals.
Week 1
Week 2
Week 3
Week 4
Week 5
Week 6
Week 7
Week 8
Week 9
Week 10
Week 11
Week 12
User Flow
A clear path from onboarding to participation.
Designed with simplicity in mind, the experience guides you through an intuitive journey: from onboarding, to exploring events and workshops, to clear step by step actions and participating with confidence.
User Persona
A user persona represents the target user based on research insights. It captures goals, behaviors, pain points, and motivations, so design decisions sit on real user needs instead of assumptions.
User info
- Name
- Riya Sharma
- Age
- 27
- Role
- Software engineer
- Art level
- Intermediate admirer
User goals
- Discover nearby art events
- Understand event value early
- Share experiences socially
- Build personal art taste
User mindset
Riya explores art after work or on weekends. She prefers calm and curated experiences. She values clarity before committing time or money.
User needs
- Date, time, and location upfront
- Clear pricing or entry rules
- Artist and exhibition context
- Photos and previews
- Save and reminder options
Empathy Map
What Riya says, thinks, does, and feels.
The empathy map gathers observed and reported signals into four quadrants, surfacing the motivations and frustrations that shaped the product decisions.
Says
- I wish I knew all upcoming art events in one place
- I always miss the best art exhibitions
- I wish I knew about this sooner!
- It's hard to find genuine, well curated art events
- I wish the art events were nearby to my location
- Social media is too cluttered
- I saw this event on Instagram but can't find details anywhere
Thinks
- There must be more happening in my city's art scene
- Why can't I find it easily?
- Are these events really worth attending, or just overhyped?
- I don't want to miss interesting exhibitions or workshops again
- I wish there was one reliable platform for all local art
- Am I wasting too much time always searching for an art event?
- There's not enough information about the event on the website
- Why is it so hard to find genuine events near me?
Does
- Searches online and on social media for art event pages and updates
- Follows galleries and artists online
- Asks friends, family, and mentors for upcoming art exhibitions
- Keeps screenshots of interesting art workshops and events
- Registers through random links and DMs
- Shares photos and experiences
Feels
- Frustrated when she misses an event or gets fake info
- Calm, happy, and fulfilled when surrounded by galleries, workshops, artists
- Excited when discovering something new
- Overwhelmed by scattered information
- Curious and inspired by other people's creativity
- Left out when others attend art exhibitions or workshops
- Disconnected from the local art community
Information Architecture
The product is organized into clear sections to reduce confusion and speed up discovery. The main structure includes Home and Discovery, Categories, Event Details, Notifications, and Profile and Settings. Events are grouped by type, with filters separated from actions, for intuitive navigation and a logical content flow.
Flowchart
System logic, mapped before the pixels.
The flowchart maps decisions, actions, and possible paths through the product. It surfaces gaps, edge cases, and friction points before moving into detailed design.
Wireframe
Wireframes outline the basic structure of the product: layout, content placement, and user flow without visual styling. They test ideas early, spot usability issues, and align on structure before moving to high fidelity design.
Design System
Tokens that keep every screen in sync.
Typography
The typographic system defines text styles as design tokens and explains how titles and body text should be applied.
TASA Explorer
| H1 | Semi Bold | 14 px |
|---|---|---|
| Button | Semi Bold | 12 px |
| P | Medium | 12 px |
| P2 | Regular | 12 px |
Color
Color guides attention, highlights key actions, communicates status, and strengthens brand identity. It improves clarity, readability, and shapes how you experience the product.
- Brand#8132E6
- Background#0A0909
- Surface#F3EFEA
- Sub text#813286
- Review#F2931D
Iconography
Iconography enables quick recognition and easier navigation. Consistent icons reduce cognitive load, clarify actions, and strengthen usability across the interface.